Shampooing alone does not cleanse deep enough to get rid of the scalp build up from styling products, sebum, pollution and sweat. Over time, this build up can clog hair follicles causing inflammation and itchiness and eventually may lead to hair loss.
It is critical to detoxify the scalp and remove impurities for beautiful, healthy hair.

Our integrated team of sophisticated researchers and chemists combined with the hair industry clinical experience of internationally professional hair stylist leads to a symbiosis of novel ideas, new technology, botanical based ingredients and the development of new revolutionary products gives us the advantage to integrate and utilize new ingredients earlier and more successfully.

Developed by the salon-trusted, Craft Optimal 30 Days Kit of 4 Steps Scalp Care Home System is the best-kept secret to STRONGER ROOTS, DENSER & HEALTHIER hair. Clinically proven effective to increase hair strength from scalp, this 30 Days Kit is the ideal starter to repair hair follicle damage, prevents hair thinning, hair breakage, and hair loss, and infuses your hair with the nutrients necessary for optimal health.