Craft® products are sold at professional salons by beauty professionals throughout the world. Our entire marketing thrust is to provide an educated approach toward offering a solution to one of the largest and fastest-growing categories in the hair industry — hair and scalp problem.

Our integrated team of sophisticated researchers and chemists combined with the hair industry clinical experience of internationally professional hair stylist leads to a symbiosis of novel ideas, new technology, botanical based ingredients and the development of new revolutionary products gives us the advantage to integrate and utilize new ingredients earlier and more successfully.